Posts Tagged ‘Rap Music’

In 2000 years from now, it’s reasonable to think that Hip Hop’s story will be contained and accessible in a collection of texts that are as significant as the Bible, the Quran, the Torah, the Tripitaka, and the Vedas. In our sacred Hip Hop text, I foresee the opening sentence reading as follows:

“In the beginning, there was the DJ [or Disc Jockey/Crowd Controller/Cut Master/Mix Master]. For thou extremities, serving as an extension of thine heart and projecting the passions contained within thine soul, controlled the emotion of the crowd, and quelled the collective angst.”

I grant you that my zeal for the Hip Hop DJ is perhaps extreme [and even blasphemous based on the reader] but it is appropriate. Hip Hop culture started with the Disc Jockey. And it would be because of this foundational role, Hip Hop would be conceived and nurtured into the global powerhouse of a culture that so many of us have come to support and love. But like anything else that is nurtured, it inevitably matures and morphs into something that is an exact manifestation of its own hopes and dreams. And that is a refined, highly skilled, and progressed version of its predecessors and younger self.

With certainty, it can be stated that Hip Hop’s DJ Pioneers hoped for the progressiveness of the discipline and absolutely, DJ Rob Swift has contributed to leading the effort of fulfilling these hopes. More than a DJ, Rob Swift is a skilled Turntablist; a musician of sorts whose instrumentation is a result of his skillful and admired manipulation of sound through a carefully crafted and honed technique.

This week on TCOHHL (The Chronicles of a Hip Hop Legend) Radio, D.D. Turner and stats kicks it with the legendary, DJ Rob Swift. During their park bench-esque conversation, the duo discuss with Rob his DJing roots, growing up in Queens, his foray into academia, and a host of other topics. And because we’re sure of your inquiry about the playlist, we’re proud to announce that it’s ALL ABOUT THE DJ.

By: D.D. Turner , Founder/Executive Producer/Host
TCOHHL (The Chronicles of a Hip Hop Legend) Radio
Twitter: @TCOHHL_Radio/@HipHops_Wizard
Instagram: @HipHops_Wizard

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If asked, how would you define the term, “Revolutionary But Gangster?” Our definition? One whom willingly assumes the responsibility of being the catalyst for social change while leveraging their hood sensibilities for the purpose of maintaining a connection with the people that they represent.

If our definition is with merit, then this was Tupac. This is KRS One. This is Public Enemy. This is Paris. This is Tragedy Khadafi. This is Immortal Technique. This is Kendrick Lamar. This is Brother J. This is Talib Kweli, Brother Ali, and Common. And this most certainly is Dead Prez.

Tomorrow on The Chronicles of a Hip Hop Legend (#TCOHHL) Radio, the dynamic duo, D.D. Turner and C. Stats, will be hosting M1 of Dead Prez. What are we discussing? From the roots of Dead Prez to their current projects, we’re covering it all. And the playlist you ask? It’s all about Dead Prez!

So tune in tomorrow (Wednesday) from 8-10pm est on

Don’t fake jacks by being a #TurdBird! Tune in and officially be Down By Law with #TCOHHL, #DeadPrez, and the #RBG Movement. #WordBorn!

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Undoubtedly, consumership is important to the success of any brand; it suggests the acceptance by the consumer to allow the services and/or products of that brand to provide a convenience and/or enjoyment, on some level. But when the brand identifies a marketing strategy that speaks directly to the lifestyle of those that partake of its services, it addresses a slue of needs that often go overlooked. And in business, when the people are underserved, revenue is lost. But word-is-born, SPRITE GOT THE MEMO!

Sprite identified an opportunity to leverage some of Hip Hop music’s more poignant phrases by some of its more celebrated artists as a way to not only empower its consumers, but, to also publicly reaffirm the brands vested interest in Hip Hop culture. And while the Hip Hop conspiracy theorist may regard Sprite’s marketing tactic as insincere and as nothing more than a ploy to further degrade the diet of inner-city youth, I say to them very simply, “Then don’t drink the shit!”

Instead, celebrate the intent; view the cans as unique additions to your personal museum of cultural memorabilia. And in this instance consider an inclination to quell your ire for popular brand marketing; be the purveyor and not the naysayer.

In the end what is going to support the long-term sustainability of our beloved culture, is to revere it, support it, and love it as often as we can.
Sprite’s doing it. How about you? #ObeyYourVerse

Lastly…Is #Sprite angry with Drake?