Posts Tagged ‘Long Island NY’

On this episode of TCOHHL (The Chronicles of a Hip Hop Legend) Radio, D.D. Turner and C. Stats kick it with the King of Content, James ‘Kraze’ Billings. During our conversation we discuss his Long Island – New York roots, his journey towards becoming the King of Content, his past projects with FUBU and Audi, his Industry Muscle website and brand, his upcoming projects [including a documentaries on Hip Hop lyrical legends, Rakim Allah and Biz Markie] and a truly riveting discussion on Hip Hop’s cultural appropriation.

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And regarding the playlist? Not only do we open the show with a gap-bridging event, we satisfy your appetite with a pure and authentic Hip Hop experience.

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Undoubtedly, consumership is important to the success of any brand; it suggests the acceptance by the consumer to allow the services and/or products of that brand to provide a convenience and/or enjoyment, on some level. But when the brand identifies a marketing strategy that speaks directly to the lifestyle of those that partake of its services, it addresses a slue of needs that often go overlooked. And in business, when the people are underserved, revenue is lost. But word-is-born, SPRITE GOT THE MEMO!

Sprite identified an opportunity to leverage some of Hip Hop music’s more poignant phrases by some of its more celebrated artists as a way to not only empower its consumers, but, to also publicly reaffirm the brands vested interest in Hip Hop culture. And while the Hip Hop conspiracy theorist may regard Sprite’s marketing tactic as insincere and as nothing more than a ploy to further degrade the diet of inner-city youth, I say to them very simply, “Then don’t drink the shit!”

Instead, celebrate the intent; view the cans as unique additions to your personal museum of cultural memorabilia. And in this instance consider an inclination to quell your ire for popular brand marketing; be the purveyor and not the naysayer.

In the end what is going to support the long-term sustainability of our beloved culture, is to revere it, support it, and love it as often as we can.
Sprite’s doing it. How about you? #ObeyYourVerse

Lastly…Is #Sprite angry with Drake?